
Mālama Mālama: Take Care Hawaiʻi
We invite you to care for the ʻāina (land) as it cares for us. Hawai‘i Island is as precious and vulnerable as it is beautiful and alluring. Visit with intention and make protecting the fragile ecosystem a major part of your trip. Responsible tourism is a growing pursuit and Hawai‘i Island offers several opportunities to join in while you’re here.

Waikōloa Dry Forest Initiative
Forest restoration, educational programming and native plant conservation top the agenda at this preserve in Waikōloa. Take a guided hike along the black lava to see how volunteers are working to restore the native species.
Waikōloa Dry Forest Preserve
Take a guided hike along the black lava to see how volunteers are working to restore the native species.

Pono Pono: State of Correctness Pledge
Pono is a beautiful word with a multi-layered meaning and great importance for people lucky enough to visit Hawai‘i. When something—a place, an event, a person’s attitude or a way of doing things—is pono, it is in a state of correctness. It is respectful, safe, accurate and responsible. The Pono Pledge, a creative initiative by the Island of Hawai‘i Visitors Bureau (IHVB) and Hawai‘i County, encourages safe, responsible and respectful tourism.